brand Archives — Ilka Perea Studio

What is the Visual Identity of a Brand?

Graphic designers must know what the visual identity of a brand is in order to design it and build a robust, coherent, and relevant identity to stand out in a competitive market.

Choosing the Right Logo Type

Choosing the right logo type is essential to understanding how to communicate the brand’s identity and values.

Brand vs. Logo: Do you know the difference?

Knowing the difference between a brand and a logo and understanding what each one consists of, not only gives designers clarity about the scope of the project they are working on, but they will also be able to advise their clients much better.

Tag / brand