branding Archives — Ilka Perea Studio

What is the Visual Identity of a Brand?

Graphic designers must know what the visual identity of a brand is in order to design it and build a robust, coherent, and relevant identity to stand out in a competitive market.

Choosing the Right Logo Type

Choosing the right logo type is essential to understanding how to communicate the brand’s identity and values.

What are PMS Colors? Using Pantone Colors in Graphic Design

Using Pantone Colors in Graphic Design ensures consistent colors across all platforms so that your audience receives the same impression in each design.

Tag / branding