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Basic theories and concepts about design. It can apply to graphic and digital design as well as photography, animation, fashion, and product design.

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What is the Visual Identity of a Brand?

Graphic designers must know what the visual identity of a brand is in order to design it and build a robust, coherent, and relevant identity to stand out in a competitive market.
Choosing the Right Logo Type

Choosing the right logo type is essential to understanding how to communicate the brand’s identity and values.
Brand vs. Logo: Do you know the difference?

Knowing the difference between a brand and a logo and understanding what each one consists of, not only gives designers clarity about the scope of the project they are working on, but they will also be able to advise their clients much better.
What are Signs? — How to Use Visual Signs in Graphic Design

Understanding how to use visual signs in graphic design makes it possible to create graphic messages with a direct meaning and, consequently, reduce visual communication ambiguities.
8 Steps to Boost a Smarter Design Process for Creative Projects

Would you like to optimize the time and results of your creative projects? Follow these steps to boost a smarter design process.
Denotation and Connotation — Create Meaningful Images for Graphic Design

More companies are betting on spreading their brands through graphic media due to the power of the image. Designers make use of the concepts of denotation and connotation to create meaningful images in graphic design.
Types of Visual Codes for Graphic Design

Understanding visual codes is key to unlocking creative and successful communication through graphic design.
Codes in Visual Language for Graphic Design

Designers must understand the codes in visual language for graphic design in order to reach effective visual communication.
What is Design? — Definition, Art and Branches

The concept of “design” is often very ambiguous and confusing and may differ depending on the experience of designers within their field. But every designer should be clear about what design is: definition, relation to art, and branches.
Visual Communication Concepts for Graphic Design

Let’s know the concepts of visual communication for graphic design to be able to convey more effective and aesthetic messages.